Duke’s Research: Apple-Brand-Exposed Lost in Association

What do students dream at Duke University’s Fuqua School of Business?

See yourselve:

Imagine for a moment the scenario: Shown IBM’s logo, test subjects stare at a brick and think, “If I only had another, I could build something.” Those exposed to Apple’s logo, however, saw a myriad of possibilities for said brick: “It’s a jail-broken iPhone after an official Apple update, or a door stop, or maybe I could use it to break Microsoft’s monopoly. Why, ground up and seasoned properly, it would make a tasty, mineral-rich meal!”

Oh dear! What young lust fantasies! I miss the one, who sweated “Nice brick. Softly grinded, it has a lot of sex-appeal. Wanna marry it.” Or that guy, who founds his world domination dream staring on the brick.
That’s not creativity, that’s stupidity. Stare on! Eat bricks!
Now I know, why Apple has changed it’s brand into the tupperlike one.

Found there.